Growing up in Brampton in the 1980s and early 1990s, there were two favourite day trips I fondly remember.
There were the drives to nearby Georgetown, which had one of the largest indoor playgrounds at any McDonald’s restaurant. It featured a multistorey indoor crawl maze, a spiral slide that led to a giant ball pit, a tire swing, as well as a standard McDonaldland-themed merry-go-round. A CN caboose could be rented for children’s parties. At least we’d burn off some of the calories from the burgers and fries. (There’s a video on Reddit from 1992 that shows what it looked like.)
Then there were the trips to Fantasy Fair. When Woodbine Centre opened in 1985, it featured a unique attraction: a large indoor amusement park, complete with a historic Looff carousel (though with replica fiberglass horses), a Ferris wheel, and a train ride that wound through the attraction. The highlight for me, however, was a huge indoor playground that spanned two floors that was many times the size of the Georgetown McDonald’s playground. It had multiple slides, a mirror maze, swings, and two ball pits. There was also a McDonald’s restaurant facing Fantasy Fair, in one of the faux-Victorian storefronts that surrounded the attraction.
The mall itself was anchored by The Bay and Simpson’s, along with a Cineplex multiplex cinema, and a complete assortment of mid-market retailers. In 1991, when the Hudson’s Bay Company retired the Simpson’s brand (converting most of those stores into The Bay), it sold the redundant store to Sears Canada. A Zellers discount department store was added in the 1990s. But the mall slowly lost its pizzazz.
Cadillac Fairview sold Woodbine Centre in 2005 to a numbered company, with real estate management firm Avison Young operating the mall. By then, many of the national retailers had left once their leases were up. The mall’s relatively isolated site, without good transit access became a liability. Changing demographics in northern Etobicoke, competition from surrounding larger malls (Bramalea City Centre, Sherway Gardens, Square One, Vaughan Mills, and Yorkdale) and new big box retail developments also took their toll.
The Zellers store was not one of the leases picked up by ill-fated Target Canada, and it closed in 2012. Sears closed in March 2017, a few months before the entire chain was liquidated. Sport Chek closed its store in 2018.
There was an attempt to renovate the mall, as part of a grand plan to revitalize the property with a new supermarket, refreshed food court, new entertainment options, and condominium towers surrounding the shopping centre. The Woodbine Village proposal competed with the better-financed Woodbine Live plans at the nearby racetrack, which included a casino, hotel, and event hall, all of which were built or are nearing completion. Condominium development is complicated as the property, particularly the southeast corner at Highway 27 and Rexdale Boulevard, is directly below the approach for Pearson Airport’s Runway 23.
After a disheartening American election result on Tuesday, November 5, I decided to turn off the newsfeeds, and out for a walk and explore Woodbine Centre again.
Though the basic architecture remains intact, the corridor floors were given cheap new brown, grey, and beige tiles that look out of place in the post-modern interior. Much of the original green paint on the roof, walls, railings, and signs is now red and mahogany.
Apart from the fast food offerings, there were few recognizable store names among the tenants in 2024. Apart from Hudson’s Bay, Foot Locker, Ardene, The Children’s Place, Dollarama, LensCrafters, TD Bank, and Urban Behavior, most stores were independent clothing, home décor, and furniture stores, or were cellphone vendors such as Wow Mobile, Best Buy Express, or Rogers and Bell kiosks. About 20 percent of the store fronts were vacant.
Professional property managers are quick to update signage and keep up appearances; the management at Woodbine has clearly given up. Vacant storefronts are left exposed, rather than blocked off. Signage advertises stores that are long gone. Pot lights flicker on and off.
Surprisingly, Fantasy Fair was still operating, even on a Wednesday afternoon where there were few visitors. Ride attendants, dressed in red vests, looked bored, even when running the train for the lone parent and child. The Ferris wheel is now permanently closed, however, and some of the attractions look sadly decrepit.
Outside the mall, much of the parking lot is fenced off and is now used for truck and trailer storage, and the storage of overflow rental car fleets. Though the rental car parking began during the COVID-19 pandemic, when people stopped travelling, it continues to be an easy revenue stream for the mall management. The truck trailers, on the other hand, are an unsightly feature, particularly where they face Highway 27.
Unfortunately, the future is not good for Woodbine Centre as a mall. Though mixed-use development remains a possibility — Humber College is within walking distance — the airport noise will continue to be a challenge for condominium sales. Transit expansion would certainly help; the nearly-complete Finch West LRT terminates nearby. Extending that two kilometres south to serve Woodbine Centre, Woodbine Racetrack/Casino, and a planned GO Transit station, could be the boost the site needs. (Of course, the mall site could have made a good location for a mega-spa, particularly with the nearby casino venue and hotels, but I digress.)
The mall’s fate will likely be decided soon. The site is up for sale again, not advertised as a shopping centre, but as a “50 acre mixed use site.”
1992 Tenants
Below is the list of tenants at Woodbine Centre in 1992, obtained from the 1993 Canadian Directory of Shopping Centres, published by Maclean-Hunter. Tenants still open in 2024 are bolded.
Anchors
Anchors: The Bay (140,000 sq.ft.), Sears (135,000 sq.ft.)
Fashions and footwear
Children’s Wear: Flora’s, Just Kids.
Family Wear: Cotton Ginny.
Ladies’ Wear: Addition-Elle, Antel’s, Au Coton, Braemar, Braemar Petites, La Cache, The Cavery, Cotton Plus, D’Allaird’s, Dalmy’s, Emotions, Fairweather, Irene Hill, Jacob, La Jolie, Karuba, Lady Foot Locker, Limité, Lindor, Liz Porter, Mia, Northern Reflections, Ports International (Ladies), Reitmans, Ricki’s, Shirley K Maternity, Smart Set, Suzy Shier, Tabi International, Tan Jay, Tristan, Tucci Fashions.
Menswear: Casa Angelo, Petrocelle Vomo, Randy River, Star’s Men’s Shop, Steel, Tip Top, Tuxedo Royale.
Unisex / Men’s & Ladies’ Wear: Benetton, Boca, Bootlegger, Canary Island Adventure & Travel Company, Le Château, Frenz Leather, Jean Machine, Levi’s 1850, Pantorama, The Pro Image, Stitches, Thriftys, Willow Ridge.
Footwear/Leather Goods: Agnew, Aldo, Bata, Belinda & Brother, Bentley Leathers, Calderon, Florsheim Shoes, Foot Locker, Fredelle, K. Jamson, Kinney, The Little Shoemaker, Moneysworth & Best, Naturalizer, Pegabo
Jewellery/Fashion Accessories: Accessories For You, Ardene, The Joy of Sox, Mappins, Peoples Jewellers, Reflexions, Young’s Jewellers
Other retailers
Books: Classic Bookshop, Coles, Moyer’s The Teacher’s Store, Smithbooks
Cosmetics/toiletries: Body Reform, Caryl Baker Visage, Enchante Perfumes, Merle Norman Cosmetics
Department store/mass merchandiser: Marks & Spencer
Drugs/health & beauty: Shoppers Drug Mart
Electronics/Computers: Bell Canada Phone Centre, Compucentre, Majestic Sound Warehouse, Radio Shack, Safe & Sound
Fabric & Sewing: Needle ‘n’ Thread
Florist/Nursery: Woodbine Florists
Furniture & Furnishings: Brass Imports, Clocks Unlimited, Diamond Furniture, Lighting Unlimited, Pictures
Gift: A. David Soloway, China Panda, Den For Men, Jinny’s China & Gifts, Party Hut, Rafters, Le Roulet
Grocery: Bulk Barn
Hardware/Paint & Paper: St. Clair The Paint & Paper People
Hobby/Craft: Lewiscraft
Housewares: House of Knives, Pot Pourri, Shaver Centre Fine Blade, Stokes
Music/Records & Tapes: A&A Music & Entertainment, Discus, Music World
Optical: LensCrafters
Pet: Aquarium Toronto
Photo/Camera: Blacks, Japan Camera
Restaurant and Fast Food: A & W, Abacus Cuisine, Baby O’Donuts, Dutch Treats, Jimmy The Creek, J.J. Muggs, Kentucky Fried Chicken, Kernels, London Style Fish & Chips, Los Rios, Made In Japan A Teriyaki Experience, Manchu Wok, Manfreds, McDonald’s, Mr. Submarine, New York Fries, Sbarro.
Specialty Food & Drink: Baskin-Robbins, Laura Secord Mrs. Fields Cookies, mmmarvellous mmmuffins, Swiss Fudge, Timothy’s Coffees of the World, Yogurty’s Yogurt Discovery.
Stationery/Card: Garfield, Grand & Toy, Hallmark.
Toy: Toy World.
Variety/Convenience: The Silver Dollar Store, United Cigar Store.
Dry Cleaners: Parker’s Cleaners.
Financial/Legal: Bank of Montreal, Canada Trust
Hairstyling/Esthetics: The Cut Above, Da Vinci, Tantastic, You’nique Hairstyling.
Medical/Dental: Eye-Exam Centre, Procare Medical Centre, Woodbine Dental.
Printing: K.P. Copy.
Theatre / Entertainment: Cineplex, Orville & Wilbur Family Games, Wizard’s Castle
Travel: Marlin Travel
Miscellaneous: Lottery Kiosk
Sean Marshall 