Transit wraps that cover passenger windows are unpopular with customers, they diminish the transit agency’s brand, and bring in a very small amount of revenue. Why do transit agencies do this?
Tag: Advertising
Imagine any retail store welcoming its customers the way the Toronto Transit Commission does these days. This week, at least two TTC streetcars were wrapped with messages promoting the transit agency’s new aggressive anti-fare evasion campaign. Any passenger caught by fare inspectors or special constables without a valid fare is subject to a fine of […]
Sean Marshall 