Months after Doug Ford’s provincial government banned the use of municipal speed enforcement cameras, calling it a “cash grab,” new supersized school speed zone signs are going up across the province. The first ones I encountered are on McCowan Road in Scarborough, near my spouse’s family home.
The signs, placed near St. Ignatius of Loyola Catholic School south of Finch Avenue, are gigantic: nearly 2.5 metres tall, mounted over three metres above the ground, affixed to an extra large wooden pole as the new signs were too big for the standard metal poles used for that purpose. The province delivered 80 signs to the City of Toronto, but with four signs per school zone (two mounted in each direction including advance warning signs), that meant only 20 schools would get these new totems.
Before the pro-driver legislation was enacted on November 14, 2025, there was a speed camera placed on McCowan Road adjacent to the elementary school, one of 150 located in the City of Toronto. Under provincial law, municipal speed cameras were only allowed to be installed in specific designated safety zones, namely roadways adjacent to schools, parks, or seniors’ residences, and had to be accompanied with advisory signage.
Between April 2024, when the camera was activated, and July 2025, when the camera was destroyed (one of many vandalized that year), over 19,000 speeding motorists were captured by the photo camera travelling at least 11 km/h over the posted speed limit. This was despite the existing maximum speed, school zone, community safety zone, and municipal speed camera signs on this stretch of road.
Despite the high number of infractions, the cameras were doing their job; a job that the Toronto Police isn’t motivated — or able — to do. As seasoned municipal watcher Matt Elliot points out, for period between January 1, 2025 through November 14, 2025 (when camera enforcement was forced to end), 628,165 speeding tickets were issued through the automated speed enforcement program. Toronto Police’s “Vision Zero” traffic unit issued just 14,500 tickets.
Despite all those tickets issued, the cameras were especially effective at reducing speeding in school zones. A 2025 Toronto Metropolitan University/SickKids Hospital study found that speed enforcement cameras reduced speeding by 45 per cent and reduced speeds by most drivers by more than 10 km/h.
Once the cameras were taken down, speeds went back up. On Parkside Drive adjacent to High Park, were one camera was vandalized multiple times (with no arrests made), the number of motorists speeding 20 km/h or more than the 40 km/h speed limit went up 235%. In Ottawa, city data found that speeding went up considerably in school zones once the consequences were taken away.
Active police enforcement remains a valuable tool because officers can lay charges that automatic speed cameras can not catch, including distracted, impaired, and dangerous driving. But policing has a dark history of racial profiling and has a pro-motorist “windshield bias,” while speed enforcement and red light cameras do not discriminate.
Furthermore, North American roads are designed for excessive speed and not for the safety of vulnerable road users. We rely on signs to advise motorists of how we expect them to drive, rather than road design that requires attentive and slower driving. Speed cameras were a useful stopgap that worked a lot better than signage.
So, the new supersized signs going up are not a solution to unsafe driving: they are just another mere indication that children, seniors, and all pedestrians and cyclists don’t really matter, especially to politicians like Doug Ford.
Sean Marshall 
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